An exciting opportunity is available for a Marketing Specialist to join the Polish National Tourist Office in Beijing.
Polish National Tourist Office in Beijing develops and implement strategies to market Poland as a tourism destination for Chinese travelers. We are responsible for creating and implementing integrated marketing, media and trade campaigns. We participate in major travel trade events, organize familiarization and press trips, create content regarding tourism offer of Poland, host workshops for local tour operators, as well as interact with individual travelers interested in visiting Poland. Through close cooperation with local tour operators and travel agencies we promote sustainable development of tourism in Poland in sectors of group travel, FIT and MICE.
As Marketing Specialist you will be responsible for delivering on the following:
- Support delivery of all marketing campaigns (digital and offline) on time and within budget;
- Work on projects in collaboration with internal and external stakeholders;
- Support delivery of marketing communication and PR activities;
- Work with external agencies/suppliers contracted to achieve maximum results;
- Manage the content of Chinese site of bolan.travel;
- Develop Chinese content regarding tourism attractions in Poland, travel itineraries, wide aspects of Polish culture and traditions;
- Effective project management from planning to execution including administration of marketing activity such as tracking budgets and timelines, reporting and contract procedure;
- Represent Polish National Tourist Office as a highly professional and credible executive during many industry events to enhance the organization’s reputation;
- Such other duties as the company may from time to time reasonably require.
To deliver on the above, your resume will demonstrate the following:
- Tertiary education preferably in fields of Marketing, Business or Tourism;
- Knowledge of Chinese market;
- Strong English language skills (reading/writing and oral/aural);
- Advanced language skills in both Polish and Chinese;
- Excellent communication skills, with the ability to manage and foster relationships;
- Strong working knowledge of MS Office;
- Effective project management skills with strong organization and planning skills to support delivery of work with a hands-on approach;
- Ability to work autonomously and be self-motivated;
- Ability to work in a fast-paced environment and manage multiple tasks;
- Possession of work permit allowing to undertake job opportunities in Mainland China
The icing on the cake (desired) but not essential:
- Experience working in the tourism industry;
- Knowledge of Polish culture and tourism products;
- Experience of brand marketing across a broad spectrum of consumer marketing channels and techniques.
In exchange we offer you an opportunity to:
- Work under flexible time schedule (possibility of both full-time and part-time employment);
- Engage in destination marketing campaigns in one of the fastest developing industry in China;
- Work independently and pursue projects of your interest;
- Enjoy frequent business travel both in Mainland China and to Poland;
- Further develop your marketing and business skills;
If you are passionate about travel, love working in international environment, and have what it takes to challenge content creation in China, then we want to get to know you! Send us your CV with motivational letter to e-mail address: zuzanna.gutkowska@pot.gov.pl (preferably in English) by end of November and we will contact you regarding recruitment meeting.
波兰旅游局北京办事处提供一个令人兴奋的工作机会——寻找市场专员。
波兰旅游局北京办事处制定并实施战略，推广波兰作为中国游客的旅游目的地。我们负责创造和实施整合营销，媒体和旅游同业推广活动。我们参与重要的旅游行业活动，组织同业和媒体考察，创建有关波兰旅游的内容，为当地旅游运营商举办研讨会，并与有兴趣访问波兰的个人游客互动。通过与当地旅游运营商和旅行社的密切合作，我们促进了波兰旅游业在团队旅游、自由行和会奖旅游等领域的可持续发展。
作为市场专员，您将负责完成以下工作:
- 支持所有营销活动(数字和线下)在预算之内按时交付;
- 与内部和外部利益相关者合作完成项目;
- 支持市场传播和公关活动的开展;
- 与外部旅行社/供应商合作，达成最大效果;
- 负责波兰旅游局中文网站内容管理;
- 开发有关波兰旅游景点、旅游行程、波兰文化和传统的中文内容;
- 从计划到执行的有效项目管理，包括推广活动的管理，如跟踪预算和时间表，报告和合同程序;
- 在许多同业活动中代表波兰国家旅游局，作为一个高度专业和可信的执行机构，以提高该组织的声誉;
- 公司合理要求的其他职责。
为了实现上述目标，你的简历需要展示以下内容:
- 大学及以上学历，市场营销、商务或旅游专业优先;
- 了解中国市场;
- 较强的英语听说读写能力;
- 精通波兰语和汉语;
- 优秀的沟通技巧，具有管理和培养人际关系的能力;
- 较强的MS Office办公知识;
- 有效的项目管理技能，具有较强的组织和计划能力，能够以实际操作的方式支持工作的交付;
- 具有自主工作和自我激励的能力;
- 能够在快节奏的环境中工作，管理多项任务;
- 持有允许在中国大陆从事工作的工作许可证
加分项，但不是必须:
- 有旅游行业工作经验;
- 了解波兰文化和旅游产品;
- 具有品牌营销的广泛渠道和技术经验。
作为交换，我们为您提供以下机会:
- 工作时间灵活(全职和兼职均可);
- 在中国发展最快的行业之一从事目的地市场营销活动;
- 独立工作，从事自己感兴趣的项目;
- 经常在中国大陆和波兰出差;
- 进一步发展你的营销和商业技能;
如果你热爱旅行，喜欢在国际化环境中工作，并且具备在中国挑战内容创作的能力，那么我们想要了解你! 请将你的简历连同动机信发送电子邮件: zuzanna.gutkowska@pot.gov.pl
