波兰旅游局于2019年3月底有幸受邀参加华程国旅集团广州，深圳，天津及厦门的多场年度产品发布会，面向近1800位来自中国各地的旅行社同业代表带来了全新的目的地推荐，令到场来宾们耳目一新。波兰旅游局北京办事处自成立以来，一直积极发展同业合作，助力中国同业伙伴深化及丰富波兰产品，提高波兰的能见度，并与华程国旅等多家优秀出境游服务运营商保持长期的亲密合作。在华程国旅产品发布会中，波兰旅游局北京办事处的代理首席代表苏珊娜·古特科斯卡女士和市场总监邢玳琪女士进行了宣讲，火箭少女101打卡的塔特拉山、冬季首都扎科帕内小镇、古都克拉科夫、浴火重生的华沙、琥珀之都格但斯克、北方威尼斯弗罗茨瓦夫等目的地，不但颠覆了人们对波兰的传统印象，更令热爱旅行的同业伙伴无限向往。
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华程国旅集团高级副总裁任霞女士就华程国旅集团2019年战略管理和经营思路进行了诠释和剖析。根据中国旅游研究院联合华程国旅集团发布的《2018年中国赴欧旅游发展大数据报告》显示：欧洲是中国游客选择的第二大目的地区域，占比11%，仅次于亚洲；2018年欧洲游同比2017年增长27%。而2018年通过华程广州前往东欧的游客占比已上升至21%，仅次于西欧。
2019年1月1日起，“北京市华远国际旅游有限公司”正式更名为“华程国际旅行社集团有限公司”，简称“华程国旅集团”。公司成立于1993年，是中国国家旅游局首批批准的特许经营中国公民出入境旅游的国际旅行社，中国5A级旅行社称号。华程国旅集团业务已分布全国30个省市的数百个城市，服务超过6500家代理商, 是国内最大的欧洲游批发商。
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Polish National Tourist Office in Beijing is honored to join a series of product launch at the invitation of HCG International Travel Group, in joint promotion of brilliant tourism recourse of Poland in 4 cities across China from March 21st to 29th. HCG’s product launch were held in Guangzhou, Shenzhen, Tianjin and Xiamen, gathering about 1800 representatives from various Chinese travel agencies. Acting Director Ms. Zuzanna Gutkowska and Marketing Manager Ms. Daiqi Xing gave presentation of the rich tourism resource in Poland, highlighting Tatra Mountain and Zakopane, featured in hit Chinese singer group Rocket Girls 101’s new reality show, as well as Krakow, Warsaw, Gdansk and Wroclaw.
HCG International Travel Group is recently renamed after Beijing Hua Yuan International Travel Co., Ltd. The business scope ranges from group tour, FIT, island holiday travels, business travel, M.I.C.E and luxury tours. Ranked as the biggest outbound tourism whole seller in China, HCG has been serving 6500 agent clients in more than 30 provinces. In September 2014, Hua Yuan has obtained strategic investment by Ctrip and CITICPE, formally entering more diversified development.
Ms. Ren Xia, Vice President of HCG International Travel Group shared the corporate vision and development during the event. According to the 2018 China-Europe Tourism Data Report, jointly released by China Tourism Academy and HCG International Travel Group, Europe account for 11% of the outbound tourism market, and is the second biggest destination for Chinese tourists, only next to Asia. The number of Chinese tourists visiting Central East Europe has been increasing year by year, in 2018, this number rose to 21%, only next to West Europe.
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