由波兰旅游局北京办事处主办的“来波兰开启你的想象·波兰旅游局2019巡回路演”北京站活动将于9月17日在波兰共和国驻华大使馆隆重举行。本活动的上海站也将于9月19日在上海斯格威铂尔曼酒店正式举行。
近年来，中国赴波兰游客持续快速增加，中国已成为波兰重要的客源国。2018年，有超过15.8万名中国游客前往波兰旅行，同比增长14.5%；间夜数22.5万，增幅7%。根据 《2018年中国游客出境游大数据报告》，波兰是2018年中国游客人次增量最多的欧洲国家之一。
在本次的巡回路演活动中，来自波兰的13家优质地接社、酒店和地方旅游局将与中国的60多家知名出境游旅行社一对一面谈，共同探讨波兰旅游业未来在中国的发展。
同时，作为波兰的国家航空公司，波兰航空作为本次活动的重要组织者之一，也将派代表出席北京和上海的路演活动 ，介绍最新的航班信息和服务。波兰航空公司近期宣布将开通北京大兴至华沙的航班。自2019年10月28日起，北京首都机场每周三班，北京大兴机场每周四班，执飞北京至华沙的直航航线，实现全年365天直飞波兰。
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波兰航空公司
塔特拉山“海洋之眼”湖
波兰是汇聚多种文化和景点众多的国家，自然景致与旅游资源得天独厚。波兰拥有欧洲独特的自然环境，全国30%的地区属于自然保护区，森林覆盖率高达28%，有23个国家公园。
波兰最北部长达510公里海岸线环抱着波罗的海，最令人骄傲的是美丽宽广，金沙细净的海滨和沙滩。喀尔巴阡山和苏台德山脉从南部守护着波兰。最著名的塔特拉山峰，150年来不断吸引着高山攀登及远足徒步者。这是波兰唯一一个具有阿尔卑斯地貌特征的山脉，被列入联合国教科文组织的世界生物圈保护区。湖泊也是波兰最热门的旅游胜地。东北部的“千湖之湖”马祖里湖区，遍布着清澈的冰川湖，宁静的农场和茂密的森林，是帆船运动，皮划艇，垂钓的圣地，波兰夏季最受欢迎的度假胜地。
波兰有许多美丽的城镇，让你体验城市生活和文化。华沙是波兰的首都，是了解波兰历史、文化和经济的窗口，孕育了伟大的钢琴诗人肖邦。克拉科夫是波兰文化之都，有三处世界遗产，汇聚一流的大学、剧院、画廊和餐馆。海滨城市格但斯克气候温和，更有美丽的波罗的海海岸和哥特式城堡。弗罗茨瓦夫位处奥德河畔，壮美的古城和周边几百个城堡更是万勿错过。
茨佐查城堡
除了16处被列入联合国世界文化和自然遗产名录的景点外，波兰悠久的历史与优良的人文环境也为人称道，诺贝尔奖获得者居里夫人、钢琴家肖邦、现代天文学的创始人哥白尼，他们都出生于波兰。五年一度的肖邦国际钢琴比赛更是世界最具权威的钢琴比赛之一，将于2020年再次隆重举办。
华沙瓦津基公园夏季肖邦音乐会
为增进中波旅游交流，波兰旅游局北京办事处于2015年底正式成立。办事处始终积极致力于建立和拓展与国内各主要出境游组团社的合作，共同推出多样化的旅游产品。另一方面，则通过积极参与展会、组织媒体和同业考察，以及活跃的媒体宣传等形式，提高波兰的美誉度及旅游信息传播。本次更是希望通过首次中国区巡回路演活动，展示波兰优秀的旅游资源和产品，进一步开拓中波之间的旅业交流，为深化两国旅游合作创造宝贵契机。
欢迎大家一起，来波兰开启你的想象!
The First Polish Tourism Road Show in China Is About to Kick Off
"Move your imagination · 2019 Polish Tourism Road Show", organized by the Polish National Tourist Office in Beijing, is about to kick off with Beijing Station on September 17th in the Embassy of the Republic of Poland in China., followed by Shanghai station on September 19th in Pullman Shanghai Skyway Hotel.
China is an important market for inbound tourism to Poland. In 2018, more than 156,000 Chinese tourists traveled to Poland, while the 2018 China Outbound Tourism Big Data Report by China Tourism Academy, listed Poland as one of the European countries with the highest number of Chinese outbound tourists.
From the relaxing Baltic Sea coastline in the South, through vast green forests and fields full of flowers up to the scenic Carpathian Mountains in the north – Poland has a vast range of attractions for tourists to enjoy. Those who visit Poland for the first time are often enchanted by country’s poetic atmosphere and green scenery.
In addition to 16 attractions listed on the UNESCO Heritage List and modern cities with unique architecture, like Warsaw, Cracow and Gdansk, Poland's long history and remarkable input into world’s culture are also praised. The Nobel Prize winner Maria Sklodowska-Curie, the brilliant pianist Fryderyk Chopin and the founder of modern astronomy - Copernicus, were all born in Poland.
In recent years Polish National Tourist Office in Beijing launched a number of tourism promotion campaigns alongside cooperation with the most important industry partners on Chinese market, and actively participated in various tourism events This time, it is hoped that the cooperation with domestic travel agencies will be further promoted through road show activities, to attract more Chinese tourists know Poland and love Poland.
2019 Polish Tourism Road Show will gather over 13 local agencies, hotels and tourism bureaus from Poland on one-on-one B2B networking with over 60 representatives of well-known Chinese outbound travel agencies, to jointly explore the future development of the Polish tourism industry in China. The Road Show is partnered by LOT Polish Airlines, who in 2005 opened direct flight from Beijing to Warsaw with three flights a week, and will further develop its connections this year with four more flights from Beijing Daxing International airport, offering tourists direct flights to Poland 365 days a year. During the workshops LOT Polish Airlines will introduce latest flights and service information, supporting Chinese partners with their bookings..
We welcome you all to visit Poland and move your imagination!
